Valpak of Central Virginia

In 1977, Valpak of Central Virginia was founded by Bill Sroka. Bill had been working on Wall Street as a stock analyst, but was interested in coming back to Virginia.

In 1981, Richmond was one of the first Valpak markets to mail “Citywide” simultaneously. This would be the first of many pioneering moves made by the Valpak of Central Virginia office.

In 1990, Scoopline, a state of the art Valpak sales support department was created by John Addison of Valpak of Central Virginia to support Richmond and other subscribed markets throughout the country. Scoopline was featured in several national magazines as an innovative sales support concept. Scoopline was the precursor to Valpak's current national unparalleled Category Research Center. This center allows Valpak account executives to draw from successful marketing ideas from around the country! This greatly simplifies the marketing process. With Valpak's Category Research Center, Valpak customers are able to choose from marketing ideas which have already been proven successful in their category somewhere else in the country!

In 1997, Valpak of Central Virginia became the first Valpak office to put coupons online. Valpak.com reaches internet savvy shoppers looking for the best values.

On 10/15/03, Biff Wittkamp, Mike Meyer and David Jones bought Valpak of Central Virginia from Bill Sroka. Each partner had been equity investors and had maintained leadership roles in Valpak of Central Virginia for many years. Mike Meyer became an equity partner in 1982. Biff Wittkamp in 1996 and David Jones in 1999.

Through its committed leadership and experienced sales force, Valpak of Central Virginia continues to be the local industry leader in cooperative direct mail and online coupons.

Valpak Corporate

In a time where accountability in advertising is becoming mainstream, Valpak delivers. After 41 years in an industry we pioneered, Valpak is still the #1 brand by far with over 70,000 advertisers distributing over 20 billion inserts to targeted consumers in 44 million homes monthly. Consumers have grown to depend on Valpak products to deliver great savings and business owners continually enjoy the measured results and ongoing success of cooperative direct mail and web based advertising with Valpak.

More than 41 years ago, our founder pioneered the concept of large-scale local cooperative direct mail advertising. Today we're still the leader. We help local, regional and national businesses prepare offers and messages, and send them to a receptive audience with above-average income and spending habits.

Nearly four decades of direct marketing experience

• Since 1968, Valpak has helped hundreds of thousands of businesses like yours attract customers with proven, effective offers.
• Over 20 billion offers delivered in over 500 million envelopes a year.

Full service direct marketing

Each year, more than 70,000 businesses choose Valpak for their advertising needs. We handle all the details for our clients including

• Sophisticated targeting options;
• Campaigns tailored to meet your business goals;
• Custom graphic design of your advertising pieces using proprietary research and nearly 40 years experience for results;
• High-quality, premium printing; and
• Distribution to highly qualified and responsive consumers.

We're interested in your business, your products and services, your competition, your customers, your current advertising, and your expectations.