ARS Service Express has developed a mailing with great offers but a lack luster response rate. A redesign utilizing Valpak’s Direct Mail Design Standards generates a 54% greater response rate, and a cost savings of 35% per respondent.

Top international athletic footwear retailer looks to get new customers but has no experience with Direct Mail. The targeted audience receive strong offer in the Valpak Blue Envelope and provide for a 36% sales increase in a highly competitive market.

Bissel Woolite turns to Valpak to generate higher sales in a crowded field. Selecting mailing areas based on likelihood of residents fitting Woolite’s customer profile drives high responses at grocery and discount stores. Valpak proves a viable CPG option in extremely competitive situations, to move product quickly or to launch new products.

Brookstone creates two different offers to discover what appeals to upscale consumers. An overall ROI of 70% demonstrate that the consumers clearly favor a dollars off promotion to a Free gift. The Valpak ads also create an incremental increase in sales, proving the Valpak audience is above average spenders.

The test results of the booklet mail campaign were viewed as extremely positive by Burger King. Strong consumer spending proved that the targeted Valpak audience is responsive and motivated.

In comparison to their control groups, there was a 6.5% increase in car sales in Valpak test stores compared to a 2.8% decrease in car sales in the competing mailer’s test group.

When comparing the Valpak drop week to the prior week, Milwaukee experienced a 2.7% lift in sales and a 2.9% increase in traffic. Green Bay (the control market) experienced a 1.3% decrease in sales and a 1.0% decrease in traffic.

Children’s clothing is one of the fastest growing segments of the apparel market, it is also highly competitive. Leading children’s clothing retailer uses Valpak to target an offer to households with children under the age of five, and in close proximity to the stores. The campaign generates $144,747 in sales, and 13% of redemptions were received from new customers.

Entertainment retailer, F.Y.E., aims to increase the number of transactions as well as the amount of an average sale. Offer featured in Valpak included three offers, and sweepstakes. Results are extremely positive with an increased average sale of 41%, and number of transactions up by 10%.

Major Frozen Seafood company looks to test Valpak’s customer targeting options. A glossy three-panel, full-color piece featured client recipes and photos of the client’s frozen products, as well as two offers. During the test period, the featured product sales increased by 9% and all other selected products increased by 16%. The offer also negatively impacted major competitors sales by 4%.

Valpak proved extremely effective for Goodyear. Overall, the average test versus control stores experienced a net increase of 4.6% in the number of tires sold per day and an overall net increase of 5.1% in tire sales per day.

In a test for the upscale furniture retailer Haverty's, the average sale in test stores was over $1,300, proving the upscale Valpak audience to be responsive and motivated to purchase large ticket, non-impulse items.

The test results were extremely positive, with over $120,000 in sales generated from 1,440 Valpak consumers using the Pier 1 Imports® offer.

Test results for the ad campaign were viewed as extremely positive by Pizza Hut®. Strong consumer spending proved that the targeted Valpak audience is responsive and motivated.

Valpak consumers spent more than the average consumer. The Valpak average ticket was nearly two times greater than the Sherwin-Williams® average ticket in the test stores ($69 vs. $37).

Over the three year period that Subway has been advertising in Valpak, sales have grown 45% compared to the period when Subway was advertising with a competing national direct mailer.

Toys “R” Us seeks an increase in sales volume and number of items sold. Mailings were sent twice to the same homes with three strong offers in each. The promotion generated a dramatic 5535% ROI and a net sales increase of $1.6 million.

The test results show that Valpak successfully increased response rate and lowered cost per lead by using a multiple insert strategy that clearly communicated the offers by service type.

On average, optical department sales increased 14.9% in the test stores versus the control stores during the eight-week promotional period.